14th Athens Xclusive Designers Week

14th Athens Xclusive Designers Week

 23 Greek and foreign fashion designers on the biggest catwalk in Athens, from the 18th until the 21st of October!

The international Fashion Week of Athens, Athens Xclusive Designers Week, reveals the real trends of fashion for the 14th time, for the Spring/Summer 2014 collection, from the 18th until the 21st of October, at the Ethniki Asphalistiki Conference Center at Syggrou Avenue.

Athens Xclusive Designers Week, which always supports the Greek fashion, wanting to honor the memory of one of the most important Greek designers, Michalis Aslanis, and to assign a tribute to his 40 year course for Greek fashion, will create a special exhibition, that will be open to the crowd throughout the event.

23 Greek and foreign designers will present their new creations for the biggest catwalk in town:

The 14th AXDW has the honor to host for the first time on its catwalk the famous and legendary ESCADA that will present the new Resort collection with the signature of the Fashion Director, Daniel Wingate. It’s worth to be noted that the specific collection hasn’t been presented anywhere else in the world and its first official presentation will be at the 14th AXDW, with the presence of the Brand Director of ESCADA, Bettina Hammerl and her team!

AXDW, strategically chooses to work with Greek Designers that work abroad and this time has the joy to welcome Panos Papadopoulos, the designer that is behind the very successful brand PANOS EMPORIO, world recognized for its cloth and swim-suits collections! Panos is now one of the most worthy deputies of our country overseas and he is presenting his work for the first time in Greece.

The famous Greek designer Makis Tselios, promises to stun us with his summer collection, Collection Atelier 2014 for men and women, influenced from the 1920s and 1930s with jazz-swing music!

 

The Deluxe Street Wear creations of Apostolos Mitropoulos for Underground and the Ancient Greek concept for the Underground collection are coming to steal our impressions!

Designer Laskaris is encouraging us…. to make our dreams come true in a shpw filled with romance, with a special concept directed by Besy Malfa : Little Fani’s wish from Make-A-Wish Greece to become a fashion designer is coming true with the creation of two dresses that she herself designed, that the designer took upon himself to show during his time! Also Laskaris will take on the creation of the dress that the 13 year old girl designed so she can wear at the show!

Athina Korda makes her debut on the catwalk of AXDW: Clothes with strict geometric lining, dark colors and opposite materials compose the mood of her new collection.

Valtadoros presents his new collection for Spring and Summer of 2014 themed Galacti Butterfly of the Mayas. The lively colors and the ethnic designs of the collection that are connected directly with the Maya “butterfly” give the collection a special character and tention.

The historic fashion house Faliakos by Petridis shares its vision for fashion with the crowd of AXDW for the first time and will present its new collection Haute Couture.

Konstantinos Mitrovgenis stands out for it polymorphic patterns and its eccentric subjects of his collections. For the 1st time he presents a complete collection of swim-suits titled «Life», that will rise the temperature to red!

The avant-garde twins Celebrity Skin remain faithful to the theatrical and hand-made accessories. The new collection is called RAW, but it’s the celebrities that will walk the runway for Celebrity Skin that will catch everybody’s eye!

Panos Apergis is a fresh face with great experience in the fashion world. The ethnic element overcrowds his collections and makes him stand out with his personal style in clothes and accessories. This year’s emphasis will be giver in biomechanical leather, that are laser cut and give the illusion of lace!

The fashion house Kathy Heyndels, famous in the fashion world for its high showing creations, with head John Togos, it presents the new collection in which Rock is mixed with Chic. Totally feminine silhouettes with Rock elements that show the comfort attached to chic!

The institution of the New Designers Awards is happening for the 14th time and 9 new talents will be judged by designers, fashion editors and buyers and claim major prizes. A little bit before the ceremony, the winner of Best New Designer of the previous season, Insomniac by Spiros Stefanoudakis and Carmen Emanuela Popa, winner of the Best Catwalk of the 12th AXDW, will present their new collections.

The designers that will compete at the NDA are as follow:

Katerina Papagianni, Anastasia Dosi, 360 Project, 180 Degrees, Bold & Locked,

Ellen S & F. Erotokritos, Nicolaos, Aida, LKC by Loukia Kyriakou

 

3 important prizes will await for the winners of the New Designers Awards:

 

  • Best New Designer, where the winner will prepare a capsule collection based on his/hers creations for the Underground label, which will be sold at their boutiques and on the label’s online shop, though it will be sampled and in other Greek boutiques and abroad. In the promotion package of the capsule collection of the winner, the prize also holds a professional fashion photo shoot with one of the top Greek professionals, that the label Underground also works with.
  • Best Trendsetter, where the winner wins a unique presentation at a well-known Media, through which he/she will have the possibility to present their work to a wide audience and to result as a launch pad for the recognition in their workplace.
  • Best Catwalk, where the winner wins a one year scholarship from IEK AKMI

 

Belvedere Vodka, the super supreme vodka from Poland, supports fashion and its creators and becomes the Official Sponsor of the International Fashion Week in Athens!  Belvedere’s bartenders will create unique cocktails especially for the event, also a special Belvedere fashion moment, will take place during the four days.

 

The make-up for the AXDW shows will be done with the products of the French professional make up brand Make Up For Ever, that can only be found at Sephora. The direction of the make-up will be taken up by the school FREDDY MAKE UP STAGE, with head Freddy Kalobratsos.

 

The hair styles for the four day fashion shows of AXDW will be done with products of the British fashion lover brand Toni & Guy, which are loved by millions of women for the irresistible style and the unique tone that gives to their every appearance! Diamantopoulos school of hairdressing will compose the team for hair styling as every season, with head Vassilis Diamantopoulos.

 

For the duration of the 14th AXDW, the visitors will have the chance to meet the beneficial properties of a drinkable miracle, of the top drinkable collagen, Collagen Pro-Active, that is both for beauty and health!

 

Delicious and 100% natural Alpro drinks and desserts, rich in calcium and vitamins, from nature low in fat, will give their taste at the fashion week, inviting us to live in our most beautiful body!

 

For the whole duration of the event, the dynamic DJ sets from the radio station Athens Deejay 95.2 will be giving the music rhythm to the big «celebration» of fashion!

 

More information about the program will be announced soon, through the website and other official sites of the social media:

 

www.axdw.gr    facebook.com/axdweek    twitter.com/AXDWeek youtube.com/AXDWeek     instagram.com/axdweek   pinterest.com/axdweek

 

Official Sponsor: Belvedere

Make up Sponsor: Make Up For Ever – Sephora

Hair Sponsor: Toni & Guy

Sponsor: Collagen Pro-Active

Supporter: Alpro

Hospitality Sponsor: Athenaeum InterContinental Athens

Cooperating with: FREDDY MAKE UP STAGE, Σχολές Κομμωτικής Diamantopoulos

Communication Sponsors: Novalifε & Novacinema, Athens Deejay 95.2 Rock 96.9, ΕΨΙΛΟΝ, enet.gr, TV Glam, Ελεύθερος Τύπος, Like!, Deluxe, Adore, msn, tlife, kool, HOPE

Under the auspices: : HEPO – Hellenic Foreign Trade Board,  ADDMA – Athens Development and Destination Management Agency, HRBA – Hellenic Retail Business Association, FING – Federation of Industries of Northern Greece, PEA –Panhellenic Exporters Association, SEVE – Greek National Business Association, PATIKC – Pan-Hellenic Association of Trade and Industries of Knitted Clothes

 

Ethniki Asfalistiki Conference Center (103-105 Avenue) is under the management of the Athenaeum InterContinental Athens.

 

For more information:

Amalia Konstantakopoulou

Tel.: 0030 2109211013-14, 0030 6932450350

E-mail: press@axdw.gr